FREE SNAPSHOT

UK Home Services Ad Landscape

Live data from the Meta Ad Library — scanned July 2026. No email required.

Total Ads Running

Unique Advertisers

80%

Ads Inactive

Trade Businesses

The Gap

We scanned every home-services-related ad running on Facebook and Instagram in the UK. 68 ads, 35 relevant, 24 advertisers. Here is the most damning stat in UK marketing: almost zero plumbers, roofers, electricians, builders, or cleaners are advertising on Meta.

The active advertisers are tool brands (Plumber Tools, tajimatoolusa) and DTC gadgets (Soriva drain filters, FlowPure water filters). Fix Radio — the UK tradesperson's radio station — ran 2 ads. Both inactive.

The trades that keep Britain running don't market themselves. The businesses that do will build unstoppable local brands.

What This Means For Your Business

UK homeowners searched for "plumber near me" 2.4 million times last month. Meta ads targeting those homeowners in a 10-mile radius have zero trade business competition.
Average UK plumbing job: £150–£450. Average boiler install: £2,000–£4,500. Meta ad cost to acquire a boiler lead: £15–£35. That's a 57x–300x return per lead.
Trustpilot and Checkatrade take 20–40% of your margin in listing fees and lead costs. Your own Meta ads are cheaper, faster, and build your brand — not theirs.

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This snapshot is free. The full £500 gap report shows every active advertiser in your trade and postcode, estimated competitor lead costs, and your exact campaign blueprint.

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